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Whitestuff - 34 Restaurant, London

Whitestuff AW16 Press Event at 34 Restaurant, London

Hello Flamingo were so excited to work with the very creative team at Whitestuff for their AW16 press event, held in the Emin Suite at 34, an exclusive restaurant in London’s Mayfair.

We were presented with moodboards by the client for the event, which included weather imagery, such as rain clouds and lightening. They brief was to recreate the weather as sculptures and create an art installation – which seems fitting, as the event was held in a room named after artist Tracey Emin.

The shapes (up to 700mm wide) were sculpted by the Hello Flamingo team from chicken wire and sprayed to match the season’s colour palette. These were then attached to bases and used as a table centre, which was the focal point of the room.

We love the final effect, it is so eye-catching!