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Laura Ashley AW16 press event

Laura Ashley – AW16 Press Event

Hello Flamingo were asked to transform the Laura Ashley Head Office in Fulham this week for their AW16 press event in June 2016.

The brief was to transform 5 rooms for their Home and Fashion ranges.

The fashion room took inspiration from a design/textile studio with draped walls, floating clothes rails, free standing white PVC panels and a huge ‘mannequin army’ triangular plinth.

The Home room was inspired by an art exhibition space with draped walls, free standing panels at 2.8m H which created room dividers which had panels with wallpapers and paint colour for the coming season. Light trays were built to suspend Laura Ashley lighting.

The market rooms were beautifully dressed and lit with all the new season products.

The hallway was filled with real birch trees to create an Autumnal walkway.

We are extremely proud of the outcome and feedback from the client has been overwhelmingly positive.